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Not Socks Gift Wrap Design

The aim was to create a multipurpose gift wrap that is suitable for any gifting occasion.

 

Developing on the concept of confetti, and its ever present symbolism for surprises, parties and enjoyment it was important to incorporate this into the design. The challenge being to make it suitable across occasions of grievance to celebration and all that lies in between.

The design was inspired by confetti and structured minimalist geometric design. Combining the two in an attempt to ease the chaos of classic confetti designs while injecting fun into those in the minimalist realm.

The curved edges of the confetti pieces were inspired by the logos circles to keep brand elements consistent.

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